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- 80,000 8-page colour programs printed on 100% recyclable paper and
inserted in the Ottawa Citizen newspaper.
- 45,000 8-page colour programs printed on 100% recyclable paper and
inserted distributed in Le Droit newspaper, reaching 113,000 people
(48,000 in the Ottawa area).
- 2,000 programs distributed during the event.
- 1,000 18" x 24" colour posters strategically located in
the Ottawa and Gatineau area, reaching over 850,000 people.
- 3- 4' x 30' banners set up in Ottawa one month prior to the event,
reaching over 550,000 potential visitors.
- 2- 4' x 8' billboards installed near the museum, reminding the dates
of the event.
- Our website will also showcase our sponsors and benefactors. The website
has already had 15,000 hits.
- A 400-square-feet display will be reserved for the Government of Ontario
at the fair and located right at the entrance.
- Additional promotional tools include:
- 35,000 3 ¾" x 8 ½" full-colour bookmarks will
be handed out at the Ottawa Public Library and in specialized stores.
- Press release sent to the media.
- 50 pennants strategically located throughout the area showing the
way to the fair.
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